Best 10 SEO Tools to Improve Ranking

Cotgin Analytics

15-Feb-2024

Table Of Contents

You must have encountered the term Search Engine Optimization as a business owner. It is answering your customers' questions before they ask them. All you have to do is understand what they will be searching for and analyze their preferences. As you know, people use search engines like Google and Yahoo to get answers to their questions. They want clear and concise answers from the businesses. Therefore, the companies need to stay ahead of the curve. But the question is how can it gain customers' attention? The answer is leveraging the right SEO tools.

Well, search engines and SEO go hand-in-hand. You can find hundreds of tools to help you stay competitive with a robust online presence. These tools will be crucial in increasing website traffic for more genuine leads. SEO tools optimize a website to receive higher search engine rankings. The best part of these SEO tools is you won't have to spend much time researching keywords and data analysis. The SEO company uses these tools to analyze what's working or if anything needs to be changed. You can also compare your performance with the competitors and welcome new opportunities. Do you want to know about these SEO tools? We have listed a few SEO tools the top SEO agency uses to ensure your site scores high.

An SEO tool can be referred to as software that will help improve the aspects of your website. These tools serve as the foundation for the SEO company to analyze, audit, and manage your website by elevating its online presence. There are many SEO tools that you can use to improve your site’s overall performance. We have provided you with the tools that are highly used nowadays by the experts.

Google Search Console

If you own a business or are an SEO expert, use Google Search Console. It is beneficial in analyzing SEO from scratch. Google Search Console is a Google service where webmasters check the indexing status, crawling errors, and your website's visibility. It helps to monitor, debug, and optimize your website free of cost. It will tell you which keyword your web page is ranking for. Determine how mobile responsive your website is and provide you with the strategies for future reference.

Google Keyword Planner

Google Keyword Planner is a highly used SEO tool for performing keyword research. Just pop a keyword into it and get search volume, estimated bid, and competition data. It is a paid keyword research tool where you can find keywords related to your business along with the search volume. With the vast amount of information, deciding which keyword you should bid for better leads would be easy.

Google Analytics

Google Analytics is a powerful tool to analyze whether your SEO campaigns are paying you off. It is a free tool that provides in-depth data about your website: users, event count, conversion, and new users. If you pair it with Google Search Console, all your website's SEO data will be compiled. With this, you can check which queries are ranking and identify improvement areas. You can extract the high-intent keywords and use them for prospects.

Google Page Speed Insights

Creating a website is not enough. You must ensure that it loads fast on all devices for the best user experience. You can use the Google PageSpeed Insight tool, which is free. With this tool, you can check your website's speed, performance, and structure on various devices. All you have to do is paste your website link, and you will have all the technical information right in front of you within a few minutes.

Screaming Frog

Screaming Frog SEO Spider is an advanced site auditing SEO tool. It fetches critical elements for SEO and presents them in tabs by type. This SEO tool is best for auditing a site with thousands of pages. It allows crawlers to identify broken links and pages, find duplicate content, analyze titles and metadata, review robots.txt directives, generate XML Sitemaps, and much more!

Semrush

SEMrush is a software that provides detailed reports on your website's performance. Its free toolkit offers many things, ranging from keyword research to link building. You can track your website's visibility over time and identify which keywords your specific page is ranking for, its monthly search volume, and many more. The best part of this SEO tool is it allows you to run SEO, PPC, social media, and content marketing campaigns.

Ahrefs

Ahrefs is an advanced SEO tool used by the SEO company in India to examine your website's properties. With its free tool, you can find broken links and check redirect chains, no-follow links, and on-page elements for any webpage. It will show you the overall performance of a website or specific web pages. You can also search your high-performing web pages under particular keywords. Generates the keyword with high search volume. Crawl throughout your website to know underperforming pages.

SEOQuake

SEOquake is the most sought-after SEO tool that performs on-page site audits. It is a Google Chrome extension that analyzes data files, compares URLs and domains in real-time, and audits internal and external links. You can get valuable insight into how your links are doing. The best part is you can adjust the metrics you are interested in. Identify issues related to SEO, thereby safeguarding your website.

Mozbar

Moz is an all-in-one SEO software suite that provides valuable insights into your website. It has more than 50 tools that will help improve search rankings, drive traffic, and get customers. It can troubleshoot website issues to enhance rankings. The best part is it can perform off-page SEO. Shows the domain authority, top followed links and pages, and what anchor text backlinks are using.

Answer The Public

AnswerThePublic is a highly used SEO tool that provides a list of questions people search for around your keyword. With AnswerThePublic, you can see the engagement rate of the customers on your website. Monitor keyword trends to understand the audiences’ behavior. Get an idea about your website and blog by discovering trends.

Conclusion

SEO tools are generally easy to use. But the problem is these tools keep updating, making it difficult to harness. Therefore, seeking assistance from SEO experts who can bring out maximum results and increase your ranking is essential. Cotgin Analytics is the best SEO agency in India that is committed to delivering ROI-driven services.